Newton O'Neill Communications
PR with a personal touch.
Cabana LeftFLT.jpeg



A Day in the Life…of a Matchmaker for Gay Men

Outdoor 1.jpg

Today, we are pleased to welcome a guest post from our friend and Newton O'Neill Communications client Tammy Shaklee, founder of He's For Me. Thank you for sharing your typical day and insights with us, Tammy!

Okay. Admit it.  You’re curious.  What is a straight ally’s life like when she chooses to research, design and launch a much-needed gay centric matchmaking business?  I’d like to say, “You’d be surprised.”  But really the day isn’t full of surprises.  It’s full of need, opportunity, and thriving to bring hope to single gay men that are just as frustrated with today’s dating scene, as any of my singleton girlfriends.

With coffee,  I started by reading an extended editorial piece in the Huffington Post by a straight ally woman who wrote a letter to her conservative mother, explaining her support of equal rights for all people.  Lisa then submitted my editorial piece to the Huff.  Mine puts into words the advice I spend time each day giving to gay men seeking a long-term relationship.

After receiving an inquiry from a lawyer, and scheduling his interview, I then took another 20-30 minute call from an extremely smart engineer from Houston.  It was then I felt that I should write the advice for all to read.  With spring, I’m advising clients, potential clients, and even gal pals to “close the laptop” and get out there to find love.  This particular engineer is from another country originally, and lacks savvy on having a “gay-dar” as some call it.  After sharing my extended list of gay centric groups, activities, and events where he can potentially meet other successful and professional men, I reviewed my list of great singleton activities he can do each day.  From locally owned neighborhood coffee shops to book stores where he can enjoy coffee, reading, and perhaps meeting others also not interested in online dating.  Funny when he asked, “How will they know I’m gay?”

I answered, “While some straight men MIGHT stand at the magazine racks and peruse a GQ Magazine, I’m certain they will not pick up and thoroughly review The Advocate or OutSource.  And in the coffee shop, they will probably not be reading tasteful commentary on websites like Equality Texas or Human Rights Campaign.”

So the advice I share with others?  You truly can be what you read.  Think about that when trying to attract the attention of others in public.  True story:  My straight website advisor got hit on in a local coffee shop, simply when he was designing my gay-centric matchmaking website -- by a guy. See?  It works.

Now off to interview a fabulous, smart, gay man that just moved to Austin from New York!